Open a Dance Studio Franchise for Adults: No Dance Experience Required
DivaDance® is a 50+ studio adult dance class franchise with total investment starting at $56,000. Founded 2015 in Austin, Texas. Recurring membership revenue, full HQ training, turnkey operating playbook.
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Who Makes a Great DivaDance Franchise Owner?
We succeed when you do. Our most successful owners are:
- Community-minded entrepreneurs who thrive on local networking and team building
- Passionate about creating inclusive spaces for adults of all backgrounds and identities
- Ready to follow a turnkey operating playbook, then add their own creative spark
- Confident leading a small, part-time staff of instructors and front-desk team members
- Former attorneys, teachers, fitness professionals, music-industry alums, and corporate refugees (no dance background required)
What Does It Cost to Own a Dance Studio Franchise?
Total investment to open a DivaDance® franchise starts at $56,000, with a $36,000 franchise fee included. Beyond the initial investment, typical monthly expenses include studio rent, staff payroll, insurance, technology subscriptions, and local marketing. We'll walk you through every line item in Item 7 of our Franchise Disclosure Document, and connect you with SBA-preferred lenders, 401(k) rollover (ROBS) specialists, and minority- and veteran-friendly financing partners.
Meet our Franchise Owners
Carolina V.
Owner
DivaDance Ciudad de México
During my time working internationally in the US, I decided to become a DivaDance franchise owner. My journey began as a member and then an instructor, and I developed a strong desire to share the core values of trust and community with the people of Mexico City upon my return. Dance has always been therapeutic for me, and DivaDance's values resonated deeply with my own beliefs. Recognizing the lack of non-competitive spaces for adults to share their passion for dance in Mexico, I was inspired to establish a successful company dedicated to empowering others. My goal was to provide especially women my age with a place where they feel amazing, can be unapologetically themselves, and form new friendships in a safe and supportive environment.
Lexi L.
Owner
DivaDance Chicago
I was a member in Houston, and then I moved here [Chicago]. I started taking classes, and then I started working at the front desk, and then I started teaching classes. Then, I got this amazing opportunity to become the owner. To own a studio, it feels very liberating. You know, being a first-generation American, I never thought this would happen to me.
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Danielle L.
Owner
DivaDance San Antonio
I had a strong desire to create a space where people could feel loved and accepted and beautiful just as they are. Once I felt the power of that room I knew this is exactly what I wanted to bring to our city. We are growing together, learning together, and impacting San Antonio together one sexy, sweaty class at a time.
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How Does a DivaDance Franchise Make Money?
DivaDance® franchise owners generate revenue through three streams: recurring class memberships, private parties (bachelorette, birthday, corporate), and performance programs (recitals, video series, sports halftime shows). Memberships drive predictable monthly cash flow while parties and programs add high-margin revenue on top.
Recognition
Award-Winning Franchise
Independently ranked by the publications franchise buyers already trust, year after year.
Top Franchise for Diversity
Entrepreneur Magazine · 2023 & 2024
Two-year recognition from Entrepreneur Magazine for inclusive franchise ownership.
Top 10 Hot Franchise Trends
Entrepreneur Franchise 500 · 2023
Named to Entrepreneur Franchise 500's annual list of the fastest-rising franchise concepts.
Top New & Emerging Franchise
Entrepreneur Franchise 500 · 2022
Recognized among the most promising emerging franchise opportunities of 2022.
Top Women in Franchising
1851 Franchise Magazine · 2024
Jami Stigliano (Founder & CEO) named to 1851 Franchise Magazine's annual list of women leading franchise growth.
Frequently Asked Questions About DivaDance Franchise Ownership
What is the total initial investment to open a DivaDance franchise?
The total investment to open a DivaDance® franchise starts at $56,000. The range covers your franchise fee, first-year marketing, instructor certification, and studio essentials. See Item 7 of our Franchise Disclosure Document for the full cost breakdown.
How much is the DivaDance franchise fee?
Our one-time franchise fee is $36,000 and is included in the total investment range above.
Do you help with financing?
Yes. We'll connect you with SBA-preferred lenders, 401(k) rollover (ROBS) specialists, and minority- and veteran-friendly funding partners so you can launch with confidence and the right capital structure.
What is the average revenue or profit potential?
Our Franchise Development team will walk you through historical performance data from operating studios during your discovery process. After your initial conversation, you'll receive our full Franchise Disclosure Document, which includes the transparent financial information you need to make an informed decision.
How fast can I open once I sign the Franchise Agreement?
Most owners complete training, lock in their studio space, and host their first paid class within 9-12 months, thanks to our turnkey site-selection and pre-sale marketing playbook.
Do I need dance or fitness experience to succeed?
Nope! The ideal owner is a community-minded entrepreneur who can build a strong staff team, manage memberships, and drive local marketing. Our Instructor Development team will get your instructors certified, so they're ready to deliver champagne-quality classes in your studio.
Can I run a DivaDance franchise part-time?
Yes. Most DivaDance owners run their franchise while keeping their full-time job, at least at first. The partner-studio model and flexible class schedule make it possible to launch on evenings and weekends, then scale up as your membership grows.
Do I need to open a dedicated studio location?
No. Most DivaDance franchises rent space at existing studios, gyms, or community venues, which keeps your startup costs low and gets you to first revenue faster. If you choose to open a dedicated brick-and-mortar studio later, your investment range will increase accordingly.
