Owning a DivaDance franchise comes with a system, not a sink-or-swim. Every new owner runs through a structured launch program covering operations, marketing, instructor development, and the tech stack we've built around adult dance class businesses. Once you're open, ongoing support continues from a Franchise Development team and a peer network of franchisees across 50+ studios. The goal is the same on day one as it is in year five: get you to your next milestone faster than you'd get there alone.
Request Franchising InfoDivaDance equips every owner with the tools, templates, and playbooks to run a studio without reinventing the wheel. The model is straightforward: HQ builds the systems, refines them across 50+ studios, and hands you the version that actually works. You bring local energy and execute the plays for your market.
Launch support is one thing. What separates DivaDance is the system that keeps running after your grand opening: tools, in-person training, team development resources, and a peer network of owners who are already running their own studios.
Integrated Tools for Running Your Studio
Every DivaDance franchise runs on a tested tech stack: member management, booking and payments, marketing automation, and the internal communication platforms that keep HQ and owners connected. The vendors are negotiated centrally so you get scale pricing on tools that already work together.
In-Person Training and Owner Events
Every owner starts with initial training at DivaDance HQ in Austin and continues meeting up with the network in person throughout the year. The biggest gathering is Slaycation, our annual brand-wide retreat where owners attend as VIPs alongside members and instructors from across the system.
Hire, Train, and Coach Your Team
DivaDance gives every owner the playbooks to build a great team: hiring frameworks for instructors and front-of-house staff, training resources for everyone you bring on, and ongoing coaching support as your studio grows. The Instructor Development team also runs the certification program your instructors complete before teaching their first class.
A Peer Network of DivaDance Owners
DivaDance owners stay connected with each other through ongoing peer support, an annual Owner Retreat, and the habit of showing up at each other's launches and milestone events. The owner network is one of the things current franchisees point to most when describing what makes DivaDance different.
Every new DivaDance® owner walks through a structured, eight-week curriculum before opening their territory. Virtual cohorts, hands-on Austin intensives, and shadowing inside live classes.
No two days look the same. You'll be inside a real class one morning and reviewing financial dashboards the next. Every track equips a specific muscle every owner needs.
Step into a DivaDance class from the inside before you run one.
Owner mindset work that turns franchise prospects into franchise operators.
Learn what makes a DivaDance instructor a DivaDance instructor, so you can confidently hire and lead a team.
The full operating playbook, from local marketing to membership conversion to team rhythm.
How to run the high-margin events side of the business: bachelorettes, team builds, recitals, ICONS programs.
The numbers every owner has to read fluently, set up correctly, and review every week.
Our train-the-trainer immersion in sales and operations. Thirty intensive hours in Austin that prepare every new owner to walk into their territory ready to teach, recruit, and lead.
President & Chief Community Officer
Marisa leads the DivaDance initial training program and oversees brand standards across the system. She has traveled to and helped open more than 50 DivaDance locations since 2019.
Franchise Performance Coach
Lyric coaches DivaDance owners on profitability planning, market-specific growth strategy, and the daily business habits that build successful franchises. She is a sales system expert who helps owners coach their own teams toward stronger conversion and retention.
Vice President of Franchise Development
Dani leads ongoing coaching and franchise development. She has owned and operated her own DivaDance franchise in San Antonio since 2019. Her franchise is part of the DivaDance Million Dollar Club, our recognition for units generating over a million in cumulative revenue, and she has been named DivaDance Owner of the Year twice.
Founders, Raising the Bar Consulting
Brittany and Rebecca bring deep membership-growth, sales, and operational expertise from leadership roles at some of the most recognizable boutique fitness brands in the country, including Orangetheory Fitness, Club Pilates, Mayweather Boxing + Fitness, and Rumble.
They work with both open DivaDance franchises and pre-launch owners. Their coaching reaches your sales team, your operations rhythm, and your conversion funnel, so every part of your studio benefits from boutique fitness best practices that have been tested at scale across the industry.
Learn more at Raising the Bar Consulting
What does DivaDance franchise training include?
New owners go through DivaDance's full onboarding curriculum: territory market analysis, studio site selection, hiring and instructor development, marketing playbook implementation, technology setup, and pre-launch event planning. Training combines self-paced online modules, live coaching sessions with HQ, and hands-on visits to existing DivaDance studios. The goal is for owners to open with confidence in 9 to 12 months.
How long does franchise onboarding take?
Time to open depends on the business type. Owners operating from Third Party Studio Partnership Sites typically open within 6 to 9 months from signing. Owners building a Dedicated Studio typically open within 9 to 12 months. The full training program itself runs approximately 98 hours over 8 weeks, structured around weekly milestones. The first phase covers business setup and market research. The second phase covers studio location and operations. The third phase covers instructor hiring, marketing launch, and the soft-open window. Each phase has dedicated HQ support with regular check-ins.
What ongoing support do DivaDance franchisees receive?
After launch, owners get continuous HQ support across operations, marketing, and technology. The DivaDance Franchise Performance team provides ongoing performance coaching and operational support, plus access to marketing campaign templates, event playbooks, music licensing, and the DivaDance choreography library.
Owners also benefit from a strong peer community: an owner network for day-to-day mentorship, an annual Owner Retreat, and frequent peer-to-peer collaboration across launches and major events. The community piece is one of the most cited reasons owners say DivaDance feels different from other franchises.
Brandwide marketing initiatives and campaigns run regularly at the corporate level, and franchisees can opt in to participate in those programs to extend their local reach.
Does DivaDance provide instructor training?
Yes. DivaDance runs a proprietary instructor development program. Owners hire local talent (often dancers, fitness instructors, or theater performers), and HQ trains them through our certification curriculum covering choreography delivery, class energy management, inclusive and confidence-building communication, and member retention. Instructor certification is required before teaching any classes open to the public.
What technology and tools do franchisees use?
DivaDance franchisees get a full operational tech stack out of the box: a class booking and membership management platform, SMS and marketing automation tools, social media DM automation, centralized music licensing, and the DivaDance choreography library updated continuously. HQ negotiates vendor pricing and integrations so owners don't have to.
Centralized systems help maintain brand consistency and operational efficiency across the franchise network, so every DivaDance studio operates with the same modern infrastructure regardless of market size.
