Why DivaDance? The Dance Fitness Franchise Built for Adults
DivaDance is a choreography-first dance fitness franchise built for adults, not kids, not recitals, and not a one-size-fits-all fitness program. Owners teach members full routines to pop, hip-hop, R&B, and country hits, then keep them coming back as recurring monthly members. Most launch in partner studios to keep startup costs low, then follow a turnkey playbook from the first discovery call through grand opening. You bring the energy and the local relationships. We bring the brand, the choreography, the training, the systems, and a community of owners who got there first.
Request Franchising InfoA Recurring-Revenue Dance Studio Franchise With a Turnkey System
Most dance studio franchises run on the seasonal recital cycle, the same way they have for decades. DivaDance is built differently. Each franchise operates as a recurring-membership business where adults pay monthly to take choreography classes set to current pop, hip-hop, R&B, and country music. The result is predictable monthly revenue, a community that compounds over time, and a turnkey playbook that takes you from your first discovery call to a sold-out launch event, then keeps you supported through every season of ownership. You bring the local energy. We bring the brand, the choreography, the systems, and a peer network of franchise owners across 50+ studios who got there first.
Built to Scale With Your Life, Not Around It
DivaDance ownership doesn't demand that you quit your day job or sign a 10-year commercial lease on day one. Most owners launch in partner studios, build a paying membership base on evenings and weekends, and let the studio grow into whatever they need it to be. Some run their franchise alongside a full-time career. Some leave corporate to operate full-time. Some scale into multi-unit territories. The model is designed for adults who want to build a real business at their own pace, with a peer network of 50+ franchise owners who already know what the year-one playbook actually looks like.
Our Values
Inspire Confidence
Members walk into DivaDance for the music and stay for the confidence. Our instructors break down every routine step by step in a judgment-free room where first-timers feel safe to mess up and experienced dancers feel pushed to grow. Adults of every body type, fitness level, and dance background find a class they belong in. That's the foundation every DivaDance franchise is built on, and it's why owners see members come back week after week.
Change Lives
DivaDance reaches far beyond the studio walls. Our owners build communities where adults of every background find joy, build confidence, and discover a real sense of belonging that follows them home. We invest just as much in our local staff and franchise owners as we do in our clients, because the model only works when every level of the community grows together.
Build Community
Community is the answer to every business question we get asked. How do you keep members coming back? Community. Why do strangers become friends in our classes? Community. How do new owners learn the system? A peer network of franchisees who already built one. From the first member who walks into a studio to the franchise owner running it, every relationship inside DivaDance is designed to compound over time.
Have Fun
Fun comes first at DivaDance, and everything else follows. Classes are designed to feel like the most fun part of someone's week. The choreography is real, the music is current, and the energy is impossible to fake. Owners who get this build the kind of studios people don't want to leave.
Frequently Asked Questions
How is DivaDance different from other dance studio franchises?
Most dance studio franchises target kids and teens with technique-focused programs and tend to attract owners with deep dance backgrounds. DivaDance is built for adults of all gender identities, with original choreography to current pop and hip-hop taught step-by-step in a judgment-free room. The result is a recurring-membership business model rather than the seasonal recital cycles most dance studios run on. Our owner community reflects that openness: current and former NFL pro cheerleaders, sorority women, therapists, corporate refugees, and other community-minded entrepreneurs.
How does DivaDance compare to Zumba or Jazzercise?
Zumba and Jazzercise are dance fitness brands focused on cardio results through dance-inspired movement, and both operate primarily as licensing models built around the individual instructor. A Zumba license lets one person teach classes; Jazzercise instructors teach independently or run a small studio.
DivaDance is structured differently. Each franchise location is a scalable business asset where the owner can teach if they want, but most hire and develop a team of certified instructors so the owner can focus on running the business. Clients learn full choreographies to songs from artists like Beyoncé, Sabrina Carpenter, and Bad Bunny, the way you'd prep for a music video shoot. The DivaDance model generates recurring monthly membership revenue rather than per-class drop-in fees.
Is DivaDance a proven franchise model?
DivaDance launched in 2015 and began franchising soon after. Today there are 50+ studios across the U.S. and Mexico. Entrepreneur Magazine has recognized DivaDance as a Top Franchise for Diversity in 2023 and 2024, named it to the Top 10 Hot Franchise Trends in 2023, and named it a Top New & Emerging Franchise in 2022. In 2024, 1851 Franchise named founder and CEO Jami Stigliano to its Top Women in Franchising list. The company and Jami have also been featured in USA Today, Organic Authority, and Houstonia.
Who are DivaDance franchise owners?
DivaDance franchise owners come from a wide range of backgrounds and experience levels, with women representing the majority of current owners and most opening their first business with DivaDance. They support each other through ongoing peer connection, attend an annual Owner Retreat, and cross-attend each other's launches and major events. The community is one of the things owners point to when describing what makes DivaDance different.
Do I need a dance background to own a DivaDance franchise?
No. DivaDance owners include current and former NFL pro cheerleaders, sorority women, therapists, fitness professionals, corporate refugees, and other community-minded entrepreneurs. The owner's job is to build community, market locally, and run the business. Instructors are hired and certified through DivaDance's instructor development program, and many of our most successful owners had no dance background before opening their studio.
DivaDance fits a range of life and career goals: it can run as a supplemental side business alongside an existing career, or, through multi-unit ownership, become an opportunity with income-replacement potential for corporate refugees seeking flexibility and more meaningful work.
