Open a Dance Studio Franchise That Empowers Confidence & Community
Flexible ownership, full-throttle fun, and a proven recurring-revenue model—all backed by 8+ years of franchise success.
4.9
(316 Reviews)
Calling All Driven, Community-First Entrepreneurs
We succeed when you do. Our ideal owner is:
- A persuasive “people person” who thrives on networking
- Passionate about empowering women & adults of all backgrounds
- Ready to follow a turnkey operating playbook, then add their own sparkle
- Confident leading a small, part-time staff squad
What It Costs to Own a DivaDance Studio
Beyond the initial investment, typical monthly expenses include studio rent, staff payroll, insurance, tech subscriptions, and localized marketing. We’ll walk you through every line item—and connect you with lenders who love our numbers. Black- or Veteran-owned businesses? Ask about additional incentives.
Meet our Franchise Owners
Carolina V.
Owner
DivaDance Ciudad de México
During my time working internationally in the US, I decided to become a DivaDance franchise owner. My journey began as a member and then an instructor, and I developed a strong desire to share the core values of trust and community with the people of Mexico City upon my return. Dance has always been therapeutic for me, and DivaDance's values resonated deeply with my own beliefs. Recognizing the lack of non-competitive spaces for adults to share their passion for dance in Mexico, I was inspired to establish a successful company dedicated to empowering others. My goal was to provide especially women my age with a place where they feel amazing, can be unapologetically themselves, and form new friendships in a safe and supportive environment.
Joy C.
Owner
DivaDance DivaDance® McKinney/Allen
I want women, like myself, to be able to be free, gain confidence, and feel good about themselves. As a mom and wife, I found myself getting lost in these roles and needed an outlet that was just for me and where I could rediscover who Joy is. At my very first DivaDance class, I left feeling confident, sexy, and proud of myself for getting out of my comfort zone. My goal is to bring these feelings to people in my area because everyone needs self-care!
Follow Joy C.
Danielle L.
Owner
DivaDance DivaDance® San Antonio
I had a strong desire to create a space where people could feel loved and accepted and beautiful just as they are. Once I felt the power of that room I knew this is exactly what I wanted to bring to our city. We are growing together, learning together, and impacting San Antonio together one sexy, sweaty class at a time.
Follow Danielle L.
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How Does a DivaDance Franchise Generate Revenue?
Our varied service offerings give you a number of ways to generate revenue. Scroll and see how you might earn big.
Reviews From the DivaDance Community
Amazing class! DivaDance BOSTON is the best dance studio in the city! Fabulous instructors $ amazing owner!
Zacnite Vargas
I went to the Siente el Ritmo event and the staff was amazing! It was such a good energy and community! I would really recommend if you just want to stop dance and have a good time
Diana Ortega
I was so nervous joining cause I never dance infront of other people(not sober anyway lol). Divadance has me embracing my inner dancer and giving me confidence. The dances and the instructors are so fun!!
Megan Little
DivaDance is EXACTLY what I’ve been looking for!! I’ve been wanting more movement in my life, and since I love music and dancing (even though it’s been years since my last class!), this has been the perfect fit. I wanted a workout that doesn’t feel like ...
Wendy Keirsey
My bachelorette group had an absolute blast dancing with Baker at Diva Dance! The environment was so welcoming and tons of fun. The studio was perfect for photos and the champagne was the cherry on top! Definitely recommend for group celebrations
Lauren Welch
Diva Dance is such a fun way to get in cardio and learn steps to your favorite songs! The instructors make learning easy with a focus to enjoy what you’re doing versus worrying about being perfect. Highly recommend!
Monica Gacka
I've been looking for a way to get exercise, have fun. When Diva Dance opened up this summer it's a perfect fit for me. I go as often as I can. It truly is for all ages and levels, zero pressure to get it "perfect". That's why ...
Stephanie Cannon
Super fun and high energy class! Great for a night out with friends. Will definitely be going back
Shannon See
This was the most fun i've had in a long time! The studio has electric energy and the instructors really know how to fire up the room! I also really loved being able to meet & make friends with everyone attending. I was really lucky that after my first class ...
Abe Kurdi
Franchise F.A.Q.
What is the total initial investment to open a DivaDance studio?
The current estimated start-up range is $52,400 – $139,850*, which covers your franchise fee, first-year marketing, instructor certification, and studio build-out essentials. See Item 7 of our FDD for a full cost breakdown.
How much is the DivaDance franchise fee?
Our one-time franchise fee is $36,000 and is included in the total investment range above.
Do you help with financing?
Yes. We’ll connect you with SBA-preferred lenders, 401(k) rollover (ROBS) specialists, and minority/veteran-friendly funding partners so you can launch with confidence and the right capital structure.
What is the average revenue or profit potential?
Item 19 of our Franchise Disclosure Document (FDD) shares historical Average Unit Volume (AUV), profit margins, and key performance indicators from operating studios, giving you transparent data.
How fast can I open once I sign the Franchise Agreement?
Most owners complete training, secure a lease, and host their first paid class within 9-12 months, thanks to our turnkey site-selection and pre-sale marketing playbook.
Do I need dance or fitness experience to succeed?
Nope! The ideal owner is a community-minded entrepreneur who can lead a great staff team, manage memberships, and lead local marketing. Our Instructor Development team will help get your instructors certified, so they are ready to lead champagne quality classes in your studio.
